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I Don't Even Recognize You Anymore
Carl Dominik J. Niedersüß, LL.M.
9783848715459
2015
72 pages
6*9
Paperback
Rs. 3500
The classic image of the brand as a simple manufacturer name that serves as a sign of origin for products or services is outdated. Driven by the liberal case law of the ECJ, which also extends the scope of protection to non-conventional signs, unimagined possibilities for new trademark categories arise.
The author asks whether, and if so how, fictional characters can be protected as trademarks. The starting point is the status quo of community law and recent US-American case law. In addition, alternative protection options are discussed on the basis of related matters. Finally, there follows a comparative, dogmatic analysis together with comprehensive recommendations to the legislator.
In English.
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