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Asia in the Eyes of Europe
Sebastian Bersick , Dr. Michael Bruter , Dr. Natalia Chaban , Sol
9783832975784
2012
303 pages
6*9
Paperback
Rs. 5200
The study combines the results of a two-year international research project on the current media and public perception of the "Rise of Asia" in Europe. For the first time, the research work empirically and comparatively surveys Europe's image of Asia and the associated expectations of European-Asian policy making. How do European media and the public perceive Asia's increasing economic and political importance? What image does Europe have of its neighboring region and individual countries such as China, India, Japan or Indonesia? What expectations do Europeans associate with increasing European-Asian cooperation?
The study conducted a media analysis, opinion poll and series of interviews in eight EU Member States each - Belgium, Denmark, Germany, France, Great Britain, Italy, Austria and Romania - and a total of 29 European newspapers and TV channels, over 6000 opinion poll responses and more systematically evaluated more than 100 interviews with decision-makers from the European media industry.
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