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Audio Branding Yearbook 2014/2015
Kai Bronner , Dr. Cornelius Rings , Rainer Hirt
9783848717330
2015
155 pages
6*9
Paperback
Rs. 4500
The 2015 Audio Branding Awards took place in Berlin at the Humboldt University. After the presentation of the works selected by an international jury by the award finalists, the winners were presented at a subsequent award gala.
The basics of audio branding, music licensing, legal aspects and testing methods for music in advertising were the topics of the workshop program, which was attended by musicians, audio branding experts and marketing and advertising professionals from all over the world.
This yearbook also constitutes the proceedings of the Audio Branding Awards. It includes a full report of the event, case studies, and articles on music licensing, legal issues, testing methods for music in advertising and music and return on investment.
With contributions by:
Kai Bronner, Dr. Cornelius Ringe, Rainer Hirt, Dr. Daniel Mullensiefen, Dr. Hauke ??Egermann, David J. Baker, Sean Burrows, David Allen, Ruth Simmons, Herwig Kusatz, Alexander Wodrich, Sabine Ludwig, Sara Lenzi
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