Book Title:-
Author Name:-
ISBN:-
Publishing Year:-
Extent:-
Dimension:-
Binding:-
Price:-
Apparel Merchandising
Dr. R. Rathinamoorthy & R. Surjit
9789385059322
2017
396 pages
6*9
Hardback
Rs. 3695
Apparel merchandising book has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses about the different job responsibilities of the merchandiser at the varied stages of order execution from the buyer contact to dispatch. Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.
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